Its interesting to note folks views on the cost of flight training. On the one hand, some hold the view that the cost will be high, and its ok if it goes higher, and its ok if the pilot population shrinks. Others hold to the view that aviation is too expensive, and that if the costs could be reigned in, the pilot population is likely to grow. Both points of view are correct, within the confines of their respective market demographic.
Most assuredly if Walmart entered the flight training arena, and made it possible for eighteen year olds with minimum wage jobs to once again earn a pilots certificate the pilot population would grow. Whenever something heads towards commodity status, everything, and anything is on the chopping block if it doesnt contribute to the bottom line. It may mean an exceedingly spartan flight school, 50 year old aircraft, and few if any amenities, unless such are free, or very close to being free. It may mean their may not be very many rental aircraft available for full weekend trips, as a/c utilization must be very high in order to keep the fixed costs to a minimum.
By the same token, if folks want the latest and greatest gold plated experiences, and can afford to pay whatever the going price is, they are a lot less concerned with price, than they are the experience provided. Its likely such folks would the values provided by the latest and greatest avionics, the newest airplanes, the highest tech wx terminals both in air and on the ground of great value. Obviously, such individuals are unlikely to find much value should they encounter a flight school decorated with 1950’s vintage furniture, paint that hasnt been touched since that era, and the scents of an equally vintage cigar chomping pilot population flying the hanger. in addition, such folks would likely find a minimum charge of 8 hours hobbs as a minimum full day rental fee anathama.
Ultimately the issue is this… there are a multitude of markets, and one size/approach doesnt fit all. The lower end market is one that no one seemingly wants to touch anymore… but it was where money was made years ago. Yes, the allure of gold plate is there, and it can be easier to make substantial cash if the market is large enough to demand such, and most business schools focus on that aspect. On the other hand, when one looks at the churn of Boutique retail vs Big Box discounters and compares it to aviation, it does make one wonder.